Over the course of a three-month contract, I developed a flyer and fact sheet template system for Houston City College's Marketing & Branding department, aimed at replacing inconsistent, one-off materials with a scalable, brand-consistent system. After auditing 86 existing flyers to identify recurring patterns and gaps, I designed two purpose-built template families — an expressive system for event and campaign flyers, and a reserved system for course and program fact sheets — each with multiple layout variations to give departments flexibility without sacrificing brand consistency. The system gave the branding team a reliable, on-brand foundation for future materials and reduced the guesswork behind day-to-day flyer production.
Proposed Template Exploration Presentation:
